UCHAWI is a multicultural concept founded by Laëtitia Kandolo in 2014 in Congo DRC.
In reference to the etymology of the word uchawi (meaning magic in Swahili), the brand represents a state of mind. The Uchaspirit conveys a whole set of ideas that reflects the optimism, the joy, the hope, the courage, the strength of a youth that wishes to express itself and claim its multiple identities while remaining gracious.