TBWA Concept

Starting life as Concept Unit in 1984, with the single-minded vision to place and keep Nigeria on the World Map of Advertising. Started with no clients but in the last 3 decades, we’ve built a portfolio that includes some of the most outstanding brands in Nigeria. In 2000 they partnered with a like-minded global network TBWA which allowed them to play more on the world stage.

At TBWAConcept, they have always found the status quo a miserable motivator for new ideas and creatives, As they say, sometimes you have to rock the boat, that’s how you dislodge it from the sand. The Disruption philosophy drives their thinking and they continue to change the rules in order to give their clients a larger share of the future. If Disruption is their way of generating vision/ideas for growth then Media Arts is their way of bringing these disruptive ideas to the market. They believe that your work should always be Relevant but Unexpected. Relevance will ensure that it is on Strategy. The unexpected part will ensure the consumer takes the time to pay Attention. This unexpectedness also helps you build Memorable and Iconic brands because you have to break the rules of the category.

Directory Details:

Name: TBWA Concept
Category: Advertising
Country: Nigeria
Website: www.tbwaconcept.com