Pichulik

Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it. Pichulik is inspired by the intimate relationships women have with jewelry – it speaks of her travels, her mother or grandmother and the people she has loved.
Pichulik is handcrafted in Cape Town, South Africa of unusual and locally sourced materials.
Pichulik celebrates Africa and sees jewelry and ornamentation as a sacred conduit for healing, community and wisdom share.
If the Pichulik brand was a person she would have a wicked sense of humor, a strong yet inspired presence. Kind, wise eyes that speak of many journeys through exotic lands-humbled by self-discovery.
She would smell the way jasmine smells in Johannesburg at the end of winter – promising spring. She would taste of rose syrup from Morocco and the earthen red clay of the Marico dam in the North West.

Directory Details:

Name: Pichulik 
Category: Fashion Design 
Country: South Africa
Website: int.pichulik.com