Lab
Lab is an award-winning independent digital agency that offers a full suite of digital services, uniquely mixed with a blend of neuromarketing, psychology and behavioral economics. Lab works with enterprise-level organizations to implement successful digital strategies and to design, build and market digital brands and experiences. Featured in The Drum’s Top 100 Independent Agencies, Lab was also recently named a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2018. At lab, they harness 3 superpowers to formulate a unique method of creating powerful brand experiences. Power of Empathy, Power of Creativity, and Power of Digital.
Your audience is making decisions about your brand, product, and service based on a myriad of psychological influences that they are not even aware of. LAB’s unique psychology model can identify what really motivates your audience – rationally, irrationally and emotionally. You can achieve extraordinary results by empathizing with the motives of your audience and creating emotionally relevant messages.
We’re in a world where it’s never been easier to try out the latest technological gimmick, reach an audience or get going on a new platform. But to really stand out and deliver results all of these need to be blended with ideas and creativity. Over the coming years, the pace of change will continue to increase. To succeed it’s not about simply changing processes over to digital ways of working – or simply ‘doing digital’ better – the focus instead needs to be on ‘being digital’.
Directory Details:
Name: Lab
Category: Corporate Design
Country: South Africa
Website: lab.co.uk
