Birsel+Seck is an award-winning human-centred design and innovation studio led by Ayse Birsel and Bibi Seck. They bring simplicity, systems-thinking and humanism to the complex problems of life, work, experiences, products and business and resolve dichotomies and find simplicity on the other side of complexity. They combine their client’s insider expertise with their outsider insights to create unique value. They help by seeing what’s missing and what’s being forgotten. As systems thinkers and designers, they  break down complexity to see through the fundamental versus relative and reconstruct a new set of integrated principles and envision new products, systems, services, businesses and life.

As a people-centred innovation; empathy, simplicity, and sustainability are central to their work. So is thinking as global citizens. Their ideation technique and proprietary creative process helps to break preconceptions, shift one’s point of view to see things from a different perspective, and solve to create new value within existing constraints.

---

Directory Details:

Name: Birsel+Seck

Category: Product Design
Country: Senegal

Website: www.birselplusseck.com