Seduction by Design: Harnessing Design, Desire, and Addiction

“The aim of seduction in design is to create a hedonistic, addictive effect on the consumers. Designers must understand what the customers want, their motivations, and their desires and then incorporate design in a way that keeps them asking for more. All the time”
-Obinali Okoli

Successful brands have the ability to create an emotional bond with their audiences and almost a need for them. Seduction by Design is a workshop that intimated attendees with the process involved in creating extraordinary brands, products, and services that has the potential to attract customers and keep them hooked.

Training Touchpoints
1. How and why is it effective? And what does the answer mean for the future of business?
2. Consumer wants, compulsions, instincts, and influences
3. Why consumers choose a brand over another
4. How to harness design as a tool of seduction, desire, and addiction

Attendees
1. Entrepreneurs & Start-Up Representatives
2.Brand Managers & Creative Directors
3. Designers & Design Enthusiasts
4. CEOs, COOs, Business Managers and Decision Makers

About Obinali Okoli
An astute Business Manager, Communication Designer, Corporate Strategist & Business Planner, Obi is the Co-founder of Mbari Uno and Aziza Design. He has vast experiences developing policies for the Public Service & Private Sector. He holds a degree in Performing Arts from the University of Ilorin. He is a Professional Member of the UK Chartered Institute of Marketing and Nigerian Institute of Public Relations.

Date: Fri., 26th July 2019
Address: 10C Ladoke Akintola, Ikeja G.R.A., Lagos.
Time: 1pm prompt