Design Talk with Chuma II

Brand Identity Design
Brand Identity Design is a second in series of our DTWC (Design Talk With Chuma), an intensive workshop session that is based on analyzing real-life projects. This edition uncovered the nitty-gritty behind the creation of an effective and sustainable brand identity. It was an interactive time with an expert in the field and it could be what propels your little side hustle to a successful brand.

Training Touchpoints
1. What brand identity is and who needs one.
2. What is a Brand Identity Manual?
3. What constitutes a Brand Identity Manual and how to articulate and use them?
4. The steps to creating and deploying an effective brand identity.
5. When and how to hire the right design firm.
6. Costing & paying for a Brand Identity Manual.
7. Sustaining the brand identity.

Attendees
1. Entrepreneurs & Start-Up Representatives
2.Brand Managers & Creative Directors
3. Designers & Design Enthusiasts
4. CEOs, COOs, Business Managers and Decision Makers

About Chuma
An award-winning Designer that is passionate about creating scalable and sustainable solutions through design research & collaborations, Chuma Anagbado is a leader of thought, a design activist and an influencer in the burgeoning African design industry. Chuma has been Team-Lead on creating and deploying identities for brands like the Central Bank of Nigeria, Sweet Tooth Confectionaries, Tagpay, MATS, Softcom, and a host of others. He is the founder of Lizaad; a Nigerian based designer brand and the co-founder of both Aziza Design; Nigeria’s 1st Multidisciplinary Design Firm, and Mbari Uno; a community-focused Centre using design to make social impact.

Date: 10^th July 2019
Address: 10C Ladoke Akintola, Ikeja G.R.A., Lagos.
Time: 1pm prompt

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