Corporate Communications as a Stepping Stone in the Dynamics of Marketing

Introduction
In our first ever panellist session, we introduce Access Bank’s image-maker, Corporate Comms. Professional and cyclist, Amaechi Okobi and re-employ the genius of brand innoventor, Charles O’ Tudor as we discuss ‘Corporate Communications as a Stepping Stone in the Dynamics of Marketing’. A session with two of the biggest players in Nigeria’s Corporate Communications scene promises to unsheath some of the industry’s best-kept secrets. Moderated by astute communication professional and Founder/Practice Director, AML- Emilia Asim, this session is for Communications Designers, Advertisers, Marketers, Brand Strategists, Content Creators, and industry professionals who want to gain more insights into Corporate Communications, Brand Image building, and Marketing.

Register HERE.

Guests

Amaechi Okobi
Highly motivated marketing and communications professional with extensive working experience in diverse industries such as FMCG, and telecommunication. Amaechi Okobi is a marketing and communications professional with over 20 years of marketing experience having worked in companies such as Revlon, Nigerian Breweries, Globacom, and Guinness. He holds a degree in Marketing from George Washington University, Washington, DC and is a Past President of Toastmasters International Club (a speech and communication club with branches around the world).

Amaechi is currently the Group Head, Corporate Communications and External Affairs at Access Bank where he and his team are charged with managing the perception of the Access Bank brand.

In his spare time, Amaechi Okobi is a passionate cyclist.

Charles O’Tudor
Charles O’Tudor is Africa’s Premiere Brand Strategist and Engagement Consultant. Over the years he has enriched the branding landscape with his innovative approach to brand building across all sectors of the economy. An alumnus of the prestigious Wits Business School, South Africa. He is the Principal Consultant of ADSTRAT Brand Management Consultants, a firm renowned for it’s out of box approach to brand strategy and engagement. He is an accomplished author, public speaker and thought pioneer.

He is passionate about strategy, brand building and engagement. A beneficiary of numerous awards, including the Nelson Mandela African Leadership Award, He is a member, board of directors, Nigerians in Diaspora, Europe, Member of personnel, CITC Leadership Center, Member Advisory Board, Vivacity Global and The B.I.E.L Initiative, The Hague, Netherlands.

Moderator

Emilia Asim-Ita

Emilia is the Founder/Practice Director of AML, a multi-disciplinary, strategic communications firm which evolved from a PR/Media Business started in December 2010. Prior to AML, she co-founded ThistlePraxis; one of the foremost indigenous management consulting companies focused on Sustainability and CSR; and The Future Awards/The Future Nigeria Project and was PR/Marketing Director for the convening organisation, RedSTRAT Communications (now RED Media) for six years.

She has also been Strategy & Communications Director, 3AL, Associate Producer and Content Director, The Academy and Amstel Malta Box Office Reality shows. She started her career as Presenter, Book Review Segment, Mind Your Grammar on NTA 2 Channel 5 before working as Presenter, Youth Talk with Emilia on NTA Network Service for five years.

You simply cannot afford to sit this one out. Register now as admittance is limited.
Register HERE.

Date: Sat., 28^th November 2020
Address: 10C Ladoke Akintola, Ikeja G.R.A., Lagos.
Time: 12pm prompt