Beluchi

Motifs & Motives: A Products Expose

The Brand

A Nigerian-based Interior products brand, founded by multidisciplinary designer, Chuma Anagbado in 2012.

The brand champions ‘Id-Entities’; the Translocation of the ‘African Aesthetic’ for the purpose of promoting identity & preserving heritage by making use of motifs & patterns from Africa’s’ diverse ethnic cultures to make objects imbued with meanings.

The brands initial expose-featuring screen-printed T-shirts shown at ‘The Get Arena’ in Victoria Island, Lagos completely sold out. All products are ‘DESIGNED & MADE IN NIGERIA’.

In this second expose dubbed Beluchi, we are deepening our heritage applications and setting a pace for regular product design & introduction to the marketplace.

Chuma Anagbado

A Designer that is passionate about creating scalable and sustainable solutions through design research & collaborations. He is a leader of thought, a design activist and an influencer in the burgeoning African design industry. He is the co-founder of both Aziza Design; Nigeria’s 1st Multidisciplinary Design Firm, and Mbari Uno (House of Collaboration), a hub using design to build human capacity & make social impact.

Exhibition opens December 19, 2019 at 2:00pm
Venue: The ShowRoom, Mbari Uno(House of Collaboration)
10C, Ladoke Akintola Street, Ikeja G.RA., Lagos Nigeria.