MAXHOSA BY LADUMA

MAXHOSA BY LADUMA is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. This was with desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates). His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics. Along his journey into exploring astonishing traditional Xhosa beadwork patterns, symbolism, and colors, he discovered that they would be the best source of inspiration for the knitwear, which he then reinterpreted into modern knitwear.

MAXHOSA designs showcase the beauty, culture, language, and aspiration of the Xhosa people. Evolved and amended in a modern way and a current design context it translates into a form that resonates with multiple fashion markets globally.

Brand Aspiration, become a leading African lux, premium and mass heritage fashion & lifestyle brand.

Directory Details:

Name: MAXHOSA BY LADUMA
Category: Textile Design
Country: South Africa
Website: maxhosa.africa