Created by Nigerian designers, Àga Concept is a lifestyle and design brand that draws inspiration from the culture and everyday life of Africans.The name “Àga” comes from the Yoruba language, and refers to “an object or accessory of great use.” It is therefore natural that this brand has specialized in the creation of utensils & accessories for the house, fusing contemporary design and Afrocentric roots with a minimalist aesthetic. Àga Concept is inspired by the everyday objects of the rich African heritage. At the heart of their approach is Afrominima ™, an acronym for Afrocentrist Minimalism, which refers to simple, refined, sophisticated, functional, chic and ethnic African forms. Afrominima ™ is a lifestyle, a design movement, a philosophy, an African neo-culture that expresses Africa’s new emerging identity.