Aziza Design Celebrates Four Years of Leading Innovation

John Maynard Keynes once said: ‘The difficulty lies not so much in developing new ideas as is escaping from an old one’’. This assertion might never find another clime as fitting as Nigeria’s. In an era that is worryingly characterized by a chronic wave of ‘bandwagonism’, the bravery to undertake an ideal with little or no model in this part of the world, is an uncommon value in a Nigerian climate that seems to suppress innovations. This makes the establishment of ‘Aziza Design’ even much more of an iconic initiative. The harbinger of an era that places more value on what can be done instead of being fixated on that which has been.

The idea of  Chuma and Obinali to establish a company that uses varying design disciplines to identify problems and proffer solutions to them might have been viewed by even the most optimistic of persons as a wild goose chase; however, this idea has stood now for four years and has produced results that would command the admiration of even the most relentless of critics.

Aziza Design has curated a team of creative people with diverse skill sets and has provided them with an ideal ambience for thinking. She has trained and nurtured her Tribesmen to become what Daniel Pink calls ‘’holistic ‘right-brain’ thinkers’’ who applies empathy, intuition and practicability to problem identification processes to arrive at a solution that is technologically possible, economically profitable, and desirable from a human perspective It is from this process of breaching existing norms and breaking into new frontiers that the idea for her sister company ‘Mbari Uno’ was gleaned.

Mbari Uno is a platform that brings together a constellation of design thinkers from all over Sub-Sahara Africa . It is a pantheon of design innovators and innovations, a space that celebrates the creative exuberance of the emerging design network of Sub-Sahara Africa. This is an initiative unlike any other in Sub-Sahara Africa and the climate it promises is one that would change the way the world sees Design originating from Africa.

It has been four years of defying norms. Four years of creating beauty, solutions, function and a revolution. It has been four years of existing and breathing life to her clients’ dreams. At this point, it is only natural to celebrate the excellence that Aziza Design is and the excellence it has created continuously for four years.

Therefore, hats off to Aziza Design – leader of the new school of African Design avant-gardists!